An ICP built from your closed-won record rather than a workshop. A target list specific enough that a rep knows who to call and what to say. A decision about which of the seven motions you can actually run. Stage definitions a manager can verify in ten seconds, and a forecast built on what the buyer did rather than what the seller filed.
SOUNDS LIKE YOUR TEAM
“every rep has a different idea of who we should be selling to”
“the forecast is never right”
“we are running six motions badly instead of two well”
BEST FORTeams with capable people and no written system, where results still depend on who owns the account.
GTM ARCHITECTURE IN FULL →