FRAMEWORKS
Published in full, with the worksheets left in. If you run one yourself and fix the thing, that was the point.
The Load Test
Which of the five systems is carrying your number, and which one is short.
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The Seven Motions
Outbound, inbound, product-led, channel, community-led, event-led, ecosystem. Every B2B company is running several of these, whether they know it or not.
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The Six Reads
Six shapes a broken funnel makes. Each one points at a different problem, and they do not have the same fix.
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The Handover Line
The point where founder-led selling stops being an advantage and starts being the ceiling.
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Two of the four components have no framework behind them yet. A framework invented to fill a table is worse than an honest blank.
The Load Test tells you which of the five systems is short. The component is what you buy. The framework is how the work gets done.
The diagnosis
The Load Test
The Seven Motions · The Evidence Ladder
The Handover Line
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Twenty questions, five systems, scored in your browser. No email wall.