PRICING
Fixed scope. Fixed fee. An end date.
Published so you do not have to sit through a call to find out whether you can afford this. No hourly billing, and nothing that quietly renews.
PRICING
Published so you do not have to sit through a call to find out whether you can afford this. No hourly billing, and nothing that quietly renews.
You buy a part. The tier is how much of it. The Read tells you which part you are short on, and comes off the price of whatever you book next.
START HERE
The Read
$7,500
TWO WEEKS
All six reads run against your actual record rather than your impression of it. The problem named and ranked, and the sequence to fix it.
Credited in full against whatever is booked next.
The Build
$25,000
ONE PART, REBUILT
One of the four parts rebuilt and handed over. Built in your tools, with your team trained to run it.
Best once the Read has told you which part is short.
The Full Build
$60,000
END TO END
What needs doing, across whatever parts the read turned up. Every artifact in the tool where you use it.
Ninety days of revisions included, as with all of them.
The Advisory
$6,000
PER MONTH, 3 MONTH MIN
Standing time once the system exists. For a founder, a CRO or a first sales leader who wants somebody in the corner who has already made these mistakes.
Not a fractional seat. I will not run your team.
THE GUARANTEE
If the Read tells you nothing you did not already know, you do not pay for it.
HALF OF THIS IS ME SAYING NO
If your team already has one of the four parts covered, you do not buy it from me. If you are under about $1M, you need customers rather than systems. I would rather say that on a first call than six weeks into an engagement.
THE READ, DAY BY DAY
Nothing here is a workshop. Most of it happens without you in the room, because your time is the scarcest input and I would rather spend it on the two conversations that matter.
DAY 1
The call
Thirty minutes. What the last two quarters actually looked like, and what you think is wrong. No deck.
DAYS 2–3
Access
Read-only CRM, the last two years of closed business, and whatever reporting exists. Not interviews. The record.
DAYS 4–6
The record
I read it. Win rates by segment, cycle length by rep, stage conversion, where deals enter, what happened to deal size, what came from the base.
DAYS 7–8
The calls
Four to six recorded calls, chosen by me rather than volunteered. Plus a conversation with two reps and whoever owns operations.
DAYS 9–11
The six reads
Each one scored against the evidence, with the gap between what the team believes and what the data says written down.
DAYS 12–13
The write-up
The problem named and ranked by what it is costing, and a ninety day sequence in the order that compounds.
DAY 14
The readout
Ninety minutes with you and whoever else needs to hear it. You keep the document either way.
Three of them, and they are not negotiable, because without them nothing I build survives me.
01
Read-only access to the record
The CRM and the last two years of closed business. If I cannot read it, I am guessing, and you can get a guess cheaper.
02
The founder or the revenue leader in the room
For the call and the readout. If they will not attend, nothing I build survives me.
03
A willingness to hear the answer
Sometimes the read says the problem is upstream of sales entirely. That is still the answer.
Thirty minutes, no deck. Tell me what the last two quarters looked like and I will tell you which of the six you are dealing with, and whether I am the right person to fix it.
Sometimes the answer is that you do not need me yet.